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Strategic Analysis of the Moroccan Food-Processing Industry

Journal: International Journal of Science and Research (IJSR) (Vol.6, No. 2)

Publication Date:

Authors : ; ; ;

Page : 686-691

Keywords : Morocco; Food industry; analysis; SWOT; PESTL; Value Chain;

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The Food-processing industry (FPI) is a strategic sector for the Moroccan economy. Nevertheless this sector presents a fabric of fragile and little competitive actors what hinders its development. This study presents a qualitative analysis of this industry by using the strategic methods of analysis SWOT, the value chain according to Porter and the method PESTEL. Indeed the Moroccan FPI has to take advantage of the world demand of the Mediterranean products and of the relaunching upstream of the sector by the plan green Morocco to remedy its deficiencies. In particular, the low diversification of products and export markets, the technological backwardness and the low innovation and adaptation to the international standards. And that, faced to a fierce competition from Mediterranean countries.

Last modified: 2021-06-30 17:48:27