Research on P2P Network Lending Pricing Based on Real Option

P2P network borrowing is a kind of new financial service model which is based on the Internet. Its business model provides new financing channels for individuals small and micro enterprises and etc. On the basis of the existed research, this paper discusses the options of P2P platform lending behavior and set a price of P2P network lending platform based on real option theory. The real option is regarded as a more scientific and effective pricing idea.