Enterprises Environmental Cost Management under Stakeholders Game

With the intensification of global environmental problems and the enhancement of environmental awareness, the environmental impact of enterprise economic activities has been paid more and more attention by the international community. How to realize the coordinated development of environment, economy and society has become the key issue in the development of the world today. But the effect of enterprise environmental cost management is still not satisfactory. This is due to the environmental impact of enterprise environmental management by many factors. Therefore, based on the stakeholder perspective, chooses the behavior subject - the consumer, which is closely related to the enterprise's interest, and constructs the enterprise and the consumer model to study the key influencing factors of the enterprise environmental cost management, and provides an effective solution to the current problem of governance failure Strategy recommendations.