An Swot Analisys: Strategy of Optimum Coffee Development in Mamasa District West Celebes

Mamasa has lost economic cost in the plantation sector, especially coffee. Leakage is the loss of territory revoked economic value added context character trees industry of coffee. This study will answer a strategy that provides great added value to Mamasa based on results SWOT analysis. The results of this study explained that the loss of value-added coffee mamasa caused by factors distance from the land to market requires a high cost, the lack of added value of the resulting loss of value-added product changes, it is not integrated commodity prices. Distance and road conditions greatly affect the amount of transportation costs incurred by farmers so that the benefit is not optimal. Therefore, strategies are offered in order to reduce the leakage of the region's economy mamasa in the context of value-added coffee is the development of industrial packaging coffee speciallity in every region of manufacturers by optimizing the mhp, improving the accessibility of supporting coffee, the promotion of coffee specillity mamasa through print and electronic media so that the coffee mamasa has a characteristic in the community itself, improve the technical mastery coffee cultivation and land conservation for farmers.