Innovative Traditional Kathiawar Embroidery On Fashion Garment

The purpose of the study was to document the traditional Kathiawar embroiderys motifs. To study the prevailing practices used in Kathiawar for Kathiawar embroidery and its use on garments. To add beautiful and appealing ideas which can split the variation, give a touch of uniqueness in creation and designing of fashion garment. For the above purpose, survey along with interview method was use to collect the data.50 teenager girls of Bhavnagar district.25 sheets were designed and scrutinized. Selected design sheets were developed in prototypes with Kathiawar traditional embroidery on the basis of aesthetic appeal, placement of motif, colour combination, uniqueness of design and overall appearance. The respondents rated from all the articles developed excellent to fair. Consumer acceptability and marketability of designed apparel articles were found to be in the range of fair to excellent and found are consumers preferred to purchase these fashion garment on recommended price, So it was observed that, many respondents were ready to pay more than the recommended price. Thus, on the basis of result we can say that designing of fashion garment with different surface enrichments by using Kathiawar embroidery in fashion garment.