Analysis of Business Model Development of Honey Products Using Business Model Canvas Approach

The purpose of this study is to describe and evaluate the business model development strategy of honey products at PT Madu Pramuka through each element of Business Model Canvas (BMC). The elements of BMC are customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The data collection procedure used is interview. The analysis method used is BMC approach and SWOT analysis. The result of this research using SWOT analysis showed that the business model of honey products at PT Madu Pramuka can be developed by expanding the reach of its segments, creating new products, expanding promotion channel, improve honey capacity, and improve companys technology to increase its products.