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Effect of Demographics on Purchase of Processed Cereal Food Products in Punjab

Journal: Journal of Contemporary Issues in Business Research (Vol.3, No. 4)

Publication Date:

Authors : ; ;

Page : 174-189

Keywords : Demographics; Processed Cereal Food; PUNJAB; Purchase Behavior; One-sample t test; ANOVA; Chi-square test.;

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The main objective of this paper is to examine the consumer purchase behavior with the help of consumer awareness towards Processed Cereal Food Products in Punjab. Research was carried out in three cities (Ludhiana, Jalandhar and Amritsar) of Punjab. A sample of 300 respondents was taken and analyzed with the help of SPSS and One-sample t test, ANOVA, Chi-square test, Regression through SPSS software. Research revealed that cereal food is majorly consumed for the breakfast. Secondly it was found that people with higher income consume more Processed Cereal Food than people with middle income or lower income.

Last modified: 2015-01-16 05:46:56