Why Farmers Do Not Harvest their Coffee Plantation: Case in Indonesia

Coffee farmers in sub district of Tlogosari sell when the coffee is still in the tree (tebas systems) or harvesting independently. The existence of tebas system looks like cutting the coffee value chain in agriculture. The consequence of this is cost reduction. The reduction allows the possibility of trimming earned income coffee farmers. This study used a phenomenology method, because it is associated with symptoms and social phenomena and their interactions on the environment and conditions. Themes was resulted on conical on five themes converge on the ownership of results, planting, maintenance and care, harvesting, and production sales. Farmers in Kembang village have the option to tebas or harvest themselves. In value chain analysis, development of modified warehouse receipt considered very necessary. MWR must be built with sufficient ability in assessment activities that cover crops, crop processing, and sales. Coffee farmers income levels are very worrying. With an area of 1 ha coffee plantation, farmers only earn between Rp.2 million in bad condition up to Rp.12 million in good condition per year.