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Research on Influencing Factors of Soft Text Marketing Effect Based on ISM Model
Journal: International Journal of Science and Research (IJSR) (Vol.6, No. 12)Publication Date: 2017-12-05
Authors : Wang Yifeng; Wang Yue;
Page : 1625-1630
Keywords : ISM model; factor analysis; soft marketing; influential factors;
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Find it from : Google Scholar
Abstract
The analysis method of structure interpretation model and factor analysis method is used to analyze the factors affecting the marketing effect of soft text. The calculation results show that the influence degree of each factor on the soft language marketing effect is primary and secondary.
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