Guidelines to be followed for a Strong Trade Mark

Trade Mark plays a crucial role in the Modern Business and Commerce. It gives the required identity to the Goods /Services. It is imperative that these Marks are Non-controversial and incapable of being challenged by other players or competitors. While choosing the Trade Mark (Brand Names) certain guidelines should be kept in mind. Scrupulous Adherence of these guidelines would help an Organization to enjoy the Brand Equity that has been created and accumulated over the years in perpetuity and save considerable costs on Litigation, settlement etc.