Business Discourse: Analyses of Adherence of Cooperative Principle in Sales Personnel-Customer Interaction

This paper is aimed at describing the types of maxim adhered to in sales personnel-customer discourse. The objective is to find out the type of the maxims that is adhered to during sales personnel-customer business interaction and to find out how the participants do it. The study uses descriptive qualitative research method. The data is analyzed by interpreting the conversations between sales personnel and customers and analyzing them based on the types of the maxim adhered to. From the data, it was found out that there is adherence of the maxim of quality, maxim of quantity, maxim of manner and the maxim of relevance. However, the maxim of quantity is found to be the dominant type of maxim which is mostly adhered to.