Strategic Resources, Competitive Advantage and Firms Performance: A Research Agenda

The environment in which firms operate is constantly changing and there is need for organizations to optimise the use of their resources and core competencies in order to create a sustainable competitive advantage and ensure superior performance. The general business environment has become very competitive and unpredictable thus calls for more agility amongst the organizations. Even though this relationship combined with that of innovation may lead to companies gaining competitive advantage, the previous studies have assumed a simple direct relationship and have failed to integrate other contextual characteristics of the market as espoused by some of the theoretical arguments that underpin the relationship. Sustained firm performance may result when a firm repeatedly leverages its resources and competitive advantage that service customers ever changing needs. This paper examines the direct relationship of Resources and performance while including the role of the Top Management Team and innovation. The emergent theoretical and model is proposed and various constructs and their relationship suggested