Business Development Strategies of PT IPB Shigeta Animal Pharmaceuticals Using Business Model Canvas Approach

PT IPB Shigeta Animal Pharmaceutical is one of the producers of poultry vaccine in Indonesia. This company produces avian influenza vaccine called Bird CLOSE 5.1 using reverse genetic technology. Until now, this company is only sell three varieties of poultry vaccines. Meanwhile, it needs at least nine varieties of vaccines needed to maximizing poultry breeding. Business development strategies need to be taken in order to elevate the competitiveness of the company in meeting customers demand of high quality, safe, and efective poultry vaccine in Indonesia. This study is descriptive-qualitative with case study approach. This study conducted business model mapping into nine elements of business canvas model to analyze current business strategies taken by the company. Moreover, SWOT analisis was conducted to nine elements of business canvas model. The result of this study shows improvement in business canvas model and business development alternative strategies for PT IPB Shigeta Animal Pharmaceuticals.