Critical Success Factors of Micro & Small Enterprises in Ethiopia: A Review

The study raises the issues pertaining to Micro and Small Enterprises operating in Tigray Regional Zonal Cities. This paper investigates what are the critical success factors that can help MSEs to be sustainable and achieve positive growth so as to limit the high business failure rate in Ethiopia. These issues are termed as Critical Success Factors for example the Entrepreneurial Characteristics, Firm Characteristics, Contextual Factors like the operating environment of a firm, which affects the performance and success of a firm. These factors affects the policies and strategies of a firm. The proposed conceptual model in the paper depicts that the success of the firm largely depends on entrepreneurial characteristics, firm characteristics, and contextual factors. This study is an honest attempt to draws the attention of researchers, academicians, professional, policy-makers and consultants to enhance the effectiveness and sustainability of micro and small business enterprises in context of Ethiopia in general.