Analysis Added-ValueAnd Development Strategic of Gayo Coffe Products in Bener Meriah Aceh

Economic globalization and free trade are signified by hard competition that pushing the industries to increase their product quality result and added value of their product. The purposes of this study are (1) To analyze the added value and (2) to identify the internal and external factors influencing the Gayo coffee Products development strategiest. This research proof that processing can increse the value added of product coffee. Based on the industry, coffee can be divided into three categories, namely premium green bean, specialty green bean coffee and coffee powder as processed coffee. This research showed that cluster products of coffee powder contributed for the largest added value when compared to other cluster products, which is Rp102 469 per Kg. The results of SWOT analysis for coffee products showed that all cluster product was located in quadrant I which means that all cluster products have high good possibilities to be developed by S-O strategy.