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Digital Competencies and Technologies of New Sincerity in the Web 4.0 Era

Journal: RUDN Journal of Studies in Literature and Journalism (Vol.26, No. 2)

Publication Date:

Authors : ; ;

Page : 276-285

Keywords : digital subject; Web 4.0 technologies; counter-communication; hedonism; digital competencies; digital ethics;

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The problem of social aggression of young people that are immersed in digital communication has become the subject of this study. The authors did not confine to the state of the depressing condition of the ethical sphere in digital communication. They wanted to find out the underlying causes of the social antagonism and the conflict. One of the most important reasons for social destruction is the lack of clear space-time coordinates for a virtual subject. It leads to the use of the passive personality by the technologies themselves. A man turns into material for algorithms, and his psychophysics becomes a continuation of impersonal technology. This situation characterizes the formation of a new era of Web 4.0, which the authors call “counter communication”. Interactivity is a thing of the past. Technologies of “new sincerity” come to its place. Outrageousness, detabooing, use of eroticism are forms of communicative use of a virtual subject who, in the modern communicative space, is in a state of unrelenting tension, which only changes its mode in connection with all new reasons for exaltation. The study of the psyche of young people completely immersed in the virtual world has become a confirmation that virtual ethics is moving further and further from the “traditional” ethical principles. Their social skills, as well as social protection, were the lowest among the various groups of young people. Communication for them ultimately turns into a persistent search for entertainment, into a striving for a hedonistically comfortable environment, into denial of socially significant topics and problems.

Last modified: 2021-07-03 02:29:00