Profit Contribution of Bank Customer from Different Business Liabilities

The purpose of this study is that the banks can meet customer needs and gain their own interests, to find the contributing customers from huge customer transaction data, and to satisfy their needs and obtain greater profits. In view of the fact that the original corporate customer profit contribution model can not meet the requirements, this paper improves the corporate profit contribution model in three aspects from the actual situation of the bank, and constructs a new customer profit contribution model to further enhance the effectiveness of the model. Then, the improved model is applied to the customer evaluation process of the bank company, and the difference of customer profit contribution is obtained through the calculation results, and the difference is analyzed to show the effect of the model. The results show that the improved customer profit high contribution model is of great significance to the improvement of bank management and operation.