Understanding Individual's Behaviour towards Two-Wheeler Electric Vehicles

The research paper is an attempt to provide ease to the potential customers of the Two-wheeler electric vehicle in the selection process depending upon their respective prerequisites. The selection of the vehicle among alternatives is a Multi-Criteria Decision Making (MCDM) problem. This paper develops an evaluation model based on the Analytical Hierarchy Process (AHP) to determine the magnitude of each criterion numerically and the fuzzy Technique for Order of Preferencebased on Similarity to Ideal Solution (TOPSIS) is used to obtain the final ranking. For our study- Brand trust, Price of the vehicle, Range, Charging Time, Cost per km, Battery Life, Aesthetics, Service, Durability, we considered the critical parameters and the elements of the discussion. The study delved into the domestic market of India for the process of evaluation. The methodology included a survey questionnaire conducted among the postgraduates and undergraduates of the institute, Professionals from industries, some entrepreneurs and others. The insights derived from the study are likely to provide a better understanding of the Two-wheeler electric vehicles market for consumers. Alternatively, the managers and organizations can help their consumers in selecting optimum alternatives from the existing convoy. The study emphasizes the degree of ease and related parameters. The study follows by further subdividing the preferred Two-wheeler EVs ranking for Entrepreneurs and Businessmen, Students, Working Professionals, and others. The collected data authenticates the premise mentioned above.