Impact of Demonetization on Indian Automobile Industry: A Special Reference to Car Industry

Indian Demonetisation has shaken the economy and lots of mix response has recorded, few industries are hoping to get positive impact whereas few fear to get hard hit. Automobile industry is one such which has negative impact. Sudden announcement of demonetisation has resulted into insecurity and fear among car buyers where major part is cash sales. The hatchback, sedan and SUV were the harder hit. Car industry lists into major industry contributing to economic wealth for country. In this conceptual study attempt is made to understand impact of demonetisation on car industry.