Share Your Research, Maximize Your Social Impacts
The Impact of Digital Marketing with TV as a Mode of Advertisement
Journal: International Journal of Scientific Engineering and Research (IJSER) (Vol.5, No. 12)Publication Date: 2017-12-05
Authors : Ranjith Somasundaran Chakkambath;
Page : 81-86
Keywords : Digital marketing; Online shopping; TV advertisement; Online Behaviour; Advertising;
Source : Download
Find it from : Google Scholar
Abstract
The study was undertaken to understand the impact of Digital marketing with TV as a mode of advertisement. In the present scenario where we are exposed to Digital marketing in many forms such as SMS advertising Online shopping in gaining importance in this cashless economy concept. So we are trying to measure the reach of online shopping advertised through TV. The influences on the youth were measured in this study focusing on College students of both genders.
Other Latest Articles
- Analysis of Factors Influencing Dividend Payout Ratio: Case Study to Company Listed in Indonesia Stock Exchange Period 2011-2016
- Extraction of Biofuel from Oscillotoria
- Biosynthesis and Characterization of Silver Nanoparticles Using Papaya Leaves and Estimation of its Antibacterial Activity
- A Study on Consumer Attitude towards Green Marketing Practices by Select Indian Banking Companies
- Water Desalination Using Renewable Solar Energy
Last modified: 2021-07-08 16:15:24