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Leader in CSR 2020: A Case Study of Infosys Ltd.

Journal: International Journal of Scientific Engineering and Research (IJSER) (Vol.9, No. 2)

Publication Date:

Authors : ;

Page : 7-11

Keywords : Corporate Social Responsibility; CSR initiatives; Infosys; Brand equity;

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The concept of corporate social responsibility (CSR) is gaining importance in the corporate world. Nowadays various firms, be it large size or small size companies all are involving in CSR activities to gain competitive advantage and to create a long lasting impact on its stakeholders. Although CSR is much popular in the developed nations but the potential benefits of CSR are also being clearly understood in the developing economies of the world as well. It is often described as ?performance with a purpose?. CSR is closely linked with the principles of sustainable development, according to which companies should be obliged to make decisions based not only on financial/economic factors but also on the social, environmental and other consequences of their activities. This paper has tried to examine the development of CSR activities in India by incorporating the Corporate social responsibility initiatives being taken up by Infosys limited over the past few years and how it has helped the company in strengthening its brand image. In recent years, the business cases for CSR have been gaining ground, revolving around the idea that what is good for the environment, the workers and the community is also good for the financial performance of the business. This paper has tried to explain how the IT giant Infosys through its CSR initiatives has created its niche in the global market.

Last modified: 2021-07-08 16:54:05