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Administración estratégica del service-dominant logic en el neurodiseño de un servicio de gestión y cartas virtuales de restaurantes

Journal: Revista Estrategia Organizacional (Vol.10, No. 1)

Publication Date:

Authors : ;

Page : 1-26

Keywords : service design; Kansei engineering; semantic differential; eye-tracking; design thinking; strategic management.;

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"Introduction: Advancing in the design of services has become an imperative need for companies that seek to offer their customers increasingly innovative options that emotionally link them to their proposals and retain them. Methodology: This research aims to identify the importance of using scientific and technological advances in the design of services, emphasizing the emotional connection with the user provided by design philosophies such as Kansei engineering and design thinking. Results: With the practical application, based on the use of eye-tracking and semantic differentials, it is possible to show that technological advances, adequately focused on service design, facilitate customer knowledge and therefore the development of solutions more adjusted to your needs."

Last modified: 2021-07-24 02:09:03