Modelo Design Thinking dirigido a la población campesina colombiana. Cadenas productivas agro sosteniblesJournal: Revista Estrategia Organizacional (Vol.9, No. 2)
Publication Date: 2020-08-05
Authors : María Paula Leal Guerrero;
Page : 1-10
Keywords : Economy; Adult Education; Agricultural Management; Agricultural Price.;
"Introduction: This paper proposes a teaching strategy to the rural population based on the Design Thinking model, which teaches different thinking, through the use of practical learning as a catalyst for knowledge. Methodology: The above considers the creation of productive chains associated with an enterprise, which will serve as support in negotiations, contact with companies, and knowledge manager for the rural population, which historically and generally has not received fair trade and market conditions (Salcedo, 2013) in addition to the worrying low educational and economic levels. Results: That is why we intend to solve the previous situation using a tool that allows us to think differently, given the association with the concepts of innovation, creation of products and companies. Conclusions: that it will serve as support for the aromatic cultivation population in the lower Sumapaz, and more striking products are designed that satisfy a specific value proposition."
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