Utilización del WhatsApp y sus efectos en un modelo de liderazgo y administración institucional

The development of the research is based on the effect it Whatsapp application usage in the workplace context of EAN University, being a tool that is used as a means of communication between leaders and collaborators. The interaction through WhatsApp generates both positive and negative effects and importance of this project is to define its impact on leadership model EAN University. Since the EAN University in 2014 had change of direction and is going through a period of institutional transformation, through this research the model of leadership and administration exercised within the institution and the effect of the application as a communication medium is defined.