Confirmation of the Tourism Marketing Mix Model in the Perspective of Foreign Tourists

This study aims to confirm the tourism marketing mix model in the perspective of foreign tourists. This study used 213 respondents from foreign tourists in Bali. The hypothesis of this study was tested using the Structural Equation Model (SEM). This research found : 1) Pull motivation (X1) has a positive and significant effect on the destination image (Y1), 2) Push motivation (X2) has a positive and significant effect on the destination image (Y1), 3) Destination image (Y1) has a positive and significant effect on tourist satisfaction (Y2), 4) Pull motivation (X1) does not significantly influence tourist satisfaction (Y2), 5) Push motivation (X2) does not significantly influence the destination image (Y1), 6) Tourist satisfaction (Y2) has a positive and significant effect on tourist satisfaction loyalty tourists (Y2)