A Causal Model on Organizational Commitment among Cooperative Employees

This study determined the best fit model of organizational commitment of cooperative employees in Region XII as influenced by entrepreneurial marketing, human resource management practices and knowledge management. Structural Equation Modeling (SEM) and quantitative research design employing correlational technique was utilized in this study. The data were gathered from 402 cooperative employees selected through stratified random sampling and adapted questionnaires. The results of the study revealed a very high level of entrepreneurial marketing and human resource management practices while knowledge management obtained a high level. The organizational commitment obtained a very high level which means that organizational commitment are always manifested by cooperative employees. The findings of the study also revealed that human resource management practices have a significant relationship with organizational commitment but not entrepreneurial marketing and knowledge management. However, when regressed, organizational commitment was found to be influenced by the cooperatives' entrepreneurial marketing, human resource management practices and knowledge management. The best fit model on organizational commitment is Model 5. The model indicates that organizational commitment as indicated by continuance and affective is predicted by entrepreneurial marketing as indicated by resource leveraging, risk-taking orientation and proactiveness.