Impact of COVID-19 on publics Internet and TV Watching behavior: A cross-national Study

The study attempts to understand the impact of the pandemic on youth behaviors especially internet and Television watching behavior of Gujranwala City of Pakistan, Hyderabad City of India, and Beirut city of Lebanon. Covid-19 pandemic immensely impacted lifestyle as people had to stay indoors, education institutions were closed and people were encouraged to work from home. This disrupted daily routines. The main purpose of this study is to see how COVID-19 affects the public's internet and TV watching behavior in the Middle East and South Asia while they are confined. The study is qualitative in nature, survey method was used to collect the data from a sample of 469 participants of these three big cities of the selected countries. A structured questionnaire was developed and distributed via a google form. The results of the study showed that internet use and TV watching behavior changed during pandemics and confinement. The results pointed out that people of these cities engage more with the internet and Television and an increase is observed in the usage of internet and TV watching time during Covid-19.