A Study on Use of WhatsApp Messenger among Students for their Academic Achievements: A Case Study

Today's world technology plays a crucial role and rapid development of internet help the growing of messages processing using digital devices. These movements leading us towards the connecting and maintaining the relationships. This paper aims to investigate WhatsApp usage among students. The theoretical framework for current study is the “Uses and Gratifications theory”, is called “Needs and Gratifications Theory”. The current study covers qualitative feature of the research. This segment pact with examination of the usage of WhatsApp in everyday survives for students. The detailed meetings of 8 energetic WhatsApp users, three boys and five girls of the university were directed. As the students are the male student their explanation is to some extent is same they revealed that, they use WhatsApp application for the calls purpose and for sending notes and online study purpose. They use Facebook messenger for the purpose of joining different sort of study circle pages and for informal purpose.