Gerçeklik Algısına Bir Müdahale Aracı Olarak Sentetik Medya Teknolojileri

Today, technology has become the determinant of social realities. The dizzying development of digital communication technologies in recent years, individuals becoming multimedia content producers, and the problem of real-fake information created by the rapid transformation of information in the digitalizing world are among the topics that are discussed intensively. This development or transformation in the digital world, as the perception of reality, which allows the individual to comprehend life, evolves into false realities, causes a dilemma between real and fake reality. In the history of humanity, the appearance or existence of the truth has never been transformed so much, and non-existent truths have never been constructed. New digital technologies make it difficult for the user to distinguish between real and fake content. The rapid development of artificial intelligence and its widespread use in many fields cause various media contents, called synthetic media, produced by artificial intelligence, to create hyper-realities, as emphasized by Jean Baudrillard. Access to social media, user interaction and the speed of the internet are transforming individuals and society by allowing convincing fake facts to rapidly reach millions of people. Synthetic media content makes it possible to transform reality and even create new content that does not exist in reality by using advanced artificial intelligence technologies such as machine learning, deep learning, and artificial neural networks. This study aims to reveal a general perspective of the concept of “synthetic media,” which is a new concept, by attempting to understand the production forms of “synthetic media,” which is the media of transformed or recreated content created by artificial intelligence, in conjunction with the method of literature review.