RISK COMMUNICATION OF HEALTH AND WELFARE PUBLIC ORGANIZATION IN THE COVID-19 ERA

Due to the COVID-19 pandemic, many countries in the world recognized how important risk communication was. Especially the government and public organization's risk communication strategy for reliable and consistent messages and information sharing is crucial in epidemic control activities that require all people's risk recognition and voluntary participation. This study aims to analysis of a risk communication activity of the Korea Red Cross (KRC), which is a typical public organization of the Ministry of Health and Welfare, in the COVID-19 ear. The case analysis is based on the SMCRE (source, message, channel, receiver, effect) model. As a result, KRC's case has shown to be successful close cooperation of various interested parties such as the government, publics, NGOs and citizens. And the case suggests that SNS-based channel operation is essential in risk communication. The importance of consolidation of participatory communication, in which each individual could participate in risk management beyond communication for government-led policy operation, was revealed.