The Effect of Corporate Sustainability on Performance of Tourist Businesses and the Mediating Role of Employee Commitment, Investor Commitment and Community Participation: The Case in Vietnam South Central Coast

In the context of integration and globalization, the world is facing many serious challenges such as climate change, environmental pollution, inequality and social divisions. Reality shows that perceptions and practices of corporate sustainability are different between developed countries and the rest, as well as between Western and Eastern countries. In that context, research on corporate sustainability has received a lot of attention because of the great benefits that corporate sustainability brings to businesses in particular and to the society in general. However, most research on corporate sustainability has been conducted in developed countries. Up to now, in the world and in Vietnam, the author has not found any empirical studies examining the effect of corporate sustainability on corporate performance and the mediating role of employee commitment, investor commitment and community participation. The PLS-SEM technique is used to test the research model and hypotheses. The finding is that corporate sustainability positively impacts the performance of tourism businesses directly as well as indirectly through employee commitment, investor commitment, and local community involvement.