EFFECT OF MORTALITY SALIENCE ON HEALTH COMPROMISING BEHAVIOR

Over the decades, researchers have leaned on the TMT to explain numerous phenomena, including consumer choice, exercise motivation, risky driving behavior, and other behavioral domains. The present study aimed to investigate the effect of mortality salience on RSB as a health-compromising behavior. Sixty-two participants took part in the study. A quasi-experimental design was adopted. The result showed that MS increased resentment to RSB in the experimental condition (M = 44.82, SD= 9.28) compare to the control condition (M = 21.27, SD = 5.19). An independent t-test was used to test the studys hypothesis, and the result established a statistically significant differential effect of MS on RSB resentment between the conditions. We conclude that MS is effective in mitigating the incidence of RSB.