Modern Status and Development of Agriculture of the Transcarpathian Region on Marketing FacilitiesJournal: Scientific Bulletin of Mukachevo State University. Series “Economics” (Vol.5, No. 2)
Publication Date: 2018-11-22
Authors : Ulyana V. Rosola;
Page : 115-119
Keywords : agriculture; marketing; producers of agricultural products; marketing measures;
The urgency of this topic is due to the fact that agriculture is the "driving force" of the entire economy and provides food security to each country. Unfortunately, agriculture is characterized by the presence of weaknesses that do not ensure its sustainable development. Among the main problems faced by agricultural producers are: full dependence on natural and climatic conditions, unstable state policy in this direction, outdated material and technical base, inefficient sales of farms. The orientation of Ukraine to the European space has set a number of requirements for national farmers, which not all producers are able to fulfill. World practice shows that the process of adaptation in these conditions ensures the use of marketing tools in the activities of agricultural enterprises. The purpose of this article is to analyze the current state of agriculture in the Transcarpathian region and to study the level of use of marketing tools in their activities. The statistical data of the Transcarpathian region for 2010-2017 were used for research. In particular, the dynamics of the number of agricultural producers, the dynamics of agricultural production, the production of the main types of agricultural products per person, the volume of sales of goods (goods, services) of enterprises - agriculture, forestry and fisheries in the Transcarpathian region have been analyzed. The scientific work substantiates the necessity of introducing marketing activities into the general system of enterprise management. The scientific novelty of the work is to study the level of use of marketing orientation of agricultural enterprises in the Transcarpathian region. The practical significance lies in the fact that certain results can be used in the practical work and management decisions of agricultural producers. Further research will consist in the study of the practical use of marketing tools in the activities of agricultural producers in the Transcarpathian region.
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