SCALING WELL BY DOING GOOD: MOTIVATING TALENT AT B. GOOD CASE ANALYSIS

This paperexamines B Good, an eatery that specializes in local, and fresh foods. It is fascinating to learn about the mission and vision of this eatery. B Good maintained relationships with the customer by being honest and truthful. B Goods leadership struggles to remain authentic, which is the main issue the company faces. One of the companys missions is to promote relationships and social responsibility. This is shown to increase employee motivation by fulfilling psychological needs, safety needs, and love and belonging. B Good faced major challenges for their recruitment process as they were lacking in hiring real talent. B Good does not maintain a performance evaluation system since employees are hired through social networks, and nepotism may impact their performance. As an organization that cares about social wellbeing, B Good supported several charitable events. B Good needs to stay true to its mission by offering fresh and local products and developing new dishes for each store based on the seasons supply. B Goods faced challenges in remaining authentic to its values, including meeting customer demands for dishes that were not locally sourced and attracting, motivating, and retaining Talent who share the same values as B Goods. B Good should consider these factors as challenges and should overcome to maintain its authenticity. This research depicts the challenges that B Good faced with andprovides recommendations and action plans based on organizational diagnosis theories to help B Good stay authentic.