SOCIO-ECONOMIC CHARACTERISTICS AND UTILIZATION LEVEL OF COMMUNICATION MEDIA IN IMPROVED CULTIVATION PRACTICES OF PULSES BY THE FARMERS OF PURNIA DISTRICT IN BIHAR

The present study is an attempt to assess the socio-economic characteristics and utilization level of communication media in improved cultivation practices of pulses by the farmers of Purnia district in Bihar. Pulse cultivation is not prominent in this area however a large no. of farmers cultivate leguminous crop, due to availability of information or communication channel farmers were receiving proper information about practices. Primary data from 120 farmers were collected through face to face interviews. Descriptive research design had been used for the present study. Random and Purposive sampling had been used for the present study Farmers had a highest utilization in Friend, neighbor and relatives (83.34%), Followed by radio whose utilization percentage by farmers were 75%. 48.33% of farmers had Medium level of utilization Followed by 29.16% of farmers had high level utilization about improved cultivation practices of pulses.