ADOPTION BEHAVIOUR OF FARMERS TOWARDS WHEAT VARIETY SHUATS W-6, IN HOLAGARH BLOCK OF PRAYAGRAJ DISTRICT, UTTAR PRADESH

India is an agrarian based country with two third of population as farming community. Wheat, ‘King of cereals' also the second most cultivated food crop has technological gap in adoption of improved variety, hence the present study aims to understand the socio-economic profile, knowledge, attitude and adoption level of respondents to identify the technological gap and increase the adoption rate. The present study is carried out with 120 respondents from ten villages of Holgarh block of Prayagraj district of Uttar Pradesh. Primary data collected with the help of semi-structured interview schedule and subjected to statistical analysis. The results indicated that majority of the wheat growers had medium level of knowledge, attitude and adoption towards SHUATS W-6 variety. Further, it was recommended for timely availability of seeds, fertilizer, proper marketing facility and reducing the cost of critical inputs.