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LINGUISTIC CHARACTERISTICS OF JAPANESE ADVERTISING ON THE SOCIAL NETWORK INSTAGRAM
Journal: Sociosfera (Vol.12, No. 3)Publication Date: 2021-09-15
Authors : A. A. Konstantinova;
Page : 32-36
Keywords : advertising; advertising discourse; social network; Japanese advertising; linguistic analysis;
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Abstract
This article discusses the linguistic characteristics of Japanese advertising on the social network Insta- gram. The analysis of theoretical sources, the method of continuous sampling, and the method of linguistic anal- ysis were used as research methods. The research material was 10 advertising posts in the form of images of fa- mous Japanese cosmetics brands from the social network Instagram
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Last modified: 2021-09-24 17:31:49