APPROACHES TO STUDYING CREATIVE ECONOMY

A research of creative economy is impossible without an in- depth review of the existing approaches to its study. By analyzing approaches to the study of creative economy through the prism of most popular theses and ideas of prominent researchers in this field, e. g. J. Ruijssenaars, Suciu М.-С., Howkins J., Florida R. and others, it is revealed that the creative economy is a new type of the economy with the culture in its core with its clearly established and commonly accepted components which, at the same time, constitute its fundamental parts: talent, creativity and tolerance. But these components are integrated in each of the industries that are creative economy components, namely: cultural objects, traditional types of cultural self-expression, performing arts, media, audiovisual activities, artistic creation, printing and publishing, design and engineering practices in the field industrial production, creative services. Such combination of the material and the spiritual in each of the aforesaid industries complicates their investigation and analysis for a researcher. Given that now each of these industries develops in the conditions of intersecting three vectors, technological-digital, creative and entrepreneurial, there appears a need in organizing and conducting additional monitoring, in employing alternative and unorthodox methods for analysis and providing well- grounded and sound opinions concerning creative economy development. It is supposed in the article that in line of the creative circle of Howkins J. a successful creative idea (or product) developed or improved by use of technological-digital means and with support from business will be profitable in future.