Effects of Consumer Demographic Variables on Clothes Buying Behaviour in Borno State, Nigeria

This study assessed consumer demographic variables influencing clothes buying behaviour in Borno state, Nigeria. Data for the study were gathered through structured questionnaire administered on a sample of 192 clothes buyers, out of which, 174 were duly filled and returned. The data obtained were analyzed using descriptive statistics and chi square. Frequency results revealed that consumers clothes need recognition was mainly based on basic wardrobe requirement (34.5%) and society (friends, family, neighbors) served as the main information window to most clothes consumers (44.8%). Quality was the main clothes evaluation (choice) criteria (60.3%) and most consumers (66.1%) patronized native clothes. Chi-square association test indicated significant (χ2 = 12.95, p