Linguistic portrait of a political demagogue (based on electoral speeches of D. Trump in 2016-2021)

The article analyzes the implementation of demagoguery strategy in Donald Trump's election rhetoric in 2016-2021, which best demonstrates the politician's intention to fight for electoral support. The main strategies of demagoguery in Trump's discourse were described, namely populism, verbal manipulations and the entertaining nature of his public speeches (known as fascination or showization of discourse). The most common speech tactics for implementing the strategy of populism are the tactics of empty promises and lies. The strategy of manipulation is realized through verbal aggression, invective discourse, use of vulgar and taboo vocabulary, simplification of discourse (use of elliptical sentences), as well as the strategy of subjectivation associated with hyperbolized-positive self-presentation in Trump's discourse.