ASSOCIATION BETWEEN SELFITIS AND MENTAL WELL-BEING AMONG ACADEMIC PROFESSIONALS OF KARACHI

BACKGROUND AND AIMS A selfie is referred to a photograph that one has taken of oneself, typically from a smartphone or webcam, often shared on social media websites. Recent studies suggested that selfie addiction negatively affects the mental and social health of individuals. The American Psychiatric Association confirmed obsessive selfie-taking as a mental disorder. Therefore, this study aims to explore the association between selfie syndrome and mental well-being among academic professionals of Karachi. METHODOLOGY The cross-sectional survey was conducted on academic professionals, selected through the non-probability sampling technique. The data was collected through Selfitis Behavioural Scale and Warwick Edinburgh Mental Well-being Scale. RESULTS A total number of 100 participants were included in the study with a mean age of 29±10.8 years. The findings showed that 42% to 45% of the selected sample showed severe to moderate selfitis behaviour while 13% had mild selfitis behaviour with no significant association with mental well-being. CONCLUSION It was concluded that the majority of individuals were suffering from moderate to severe selfitis behaviour with no significant association with mental well-being. Further studies are suggested to identify how selfitis behaviour influences the mental well-being of different age-groups in Pakistan.