INCREASING THE EFFICIENCY OF CREATIVE PROJECT TEAMS DURING PANDEMIC

The article analyzes the problems that affect the work efficiency of creative teams. They are associated with demotivation and stress levels in the workplace due to external factors and pandemic. Managers spend a lot of time planning the work of such teams, providing teams with modern tools, etc., but this is not enough in a constantly changing environment. After all, there must be a common result when working in a team and all performers must be involved in the process. The efficiency of work will be low, if we do not take into account the individual needs in motivation of creative team members and their emotional condition, which is associated with the challenges of today and the specificities of project implementation. The authors included teams of architects, publicists, designers, media producers, employees of the Internet gaming industry, etc. among the creative teams. The article also presents the results of research that confirms the impact of the pandemic on the work of creative teams. The authors suggest solutions in the form of keys to motivation and developed recommendations of how to cope with six key stressors in creative teams. Motivational measures include the following tools: the use of briefings, increasing the engagement,, visualization of goals, freedom of decision and the definition of clear responsibilities of each team member. The article also develops and presents a number of recommendations that reduce the negative effects of stress on creative teams. Namely, the organization of meaningful work, the formation of common values to keep the team spirit, the creation of a positive workspace, increasing the safety in the workplace, the promotion of personal development and the creation of a trustful environment. The proposed measures will allow to organize the work of the creative team as efficiently as possible and will help to make projects more effective.