INFRASTRUCTURE OF THE MARKET OF ENVIRONMENTALLY CLEAN PRODUCTS OF INDUSTRIAL PRODUCTION

The article considers the problems associated with the deterioration of the environment and ecosystems in the world, resulting in serious problems related to the manufacturing sector and environmental pollution. And also the theoretical aspects of the market of environmentally friendly products and the infrastructure of industrial enterprises development are considered; the main levers of the influence of the environmental factor on the formation and improvement of international economic relations and the positioning of Ukrainian producers in this system; the marketing complex was expanded by adding structural components «Environmental Behavior» and «State of the Environment». The XXI century has been a crucial period in the formation of new market relations, which are due to the challenges of globalization and the emergence of a number of socio-economic problems. In this regard, the food security of any country, regardless of its level of economic development, remains under threat. There is a new trend in food security — reducing the consumption of GMO products by the population and increasing the production of environmentally friendly products. As Ukraine's market relations strengthen and the consequences of the transition crisis in the main sectors of the economy are overcome, the role of infrastructure as an integral factor of reproduction is increasing. The current stage of economic development is characterized by the instability of market trends. Environmental pollution is a problem in both developed and developing countries. Environmental concerns have grown as an important topic in management research in manufacturing. Changes in the innovation environment, climate, environmental and social pose more threats to business development than financial risks. Businesses that focus on sustainable development are paying more and more attention to eliminate or minimize them. This is especially true of metallurgical enterprises. The metallurgical industry of Ukraine largely determines the viability of the economy as a whole. Environmental marketing should not be seen simply as a new conceptual approach: it allows a new process of strategic planning and solves many difficulties associated with the emergence of environmental risks.