IMPACT OF SERVICE QUALITY ON RESIDENTIAL SATISFACTION : A STUDY WITH SPECIAL ATTENTION TO CHENNAIJournal: INTERNATIONAL JOURNAL OF RESEARCH -GRANTHAALAYAH (Vol.9, No. 9)
Publication Date: 2021-09-30
Authors : K. Chezhiyan;
Page : 370-378
Keywords : Residential Satisfaction; Apartment Service Quality; House Buying Behavior; Service Quality;
The purpose of this paper is to reveal the residential satisfaction of apartment residents. And it was measured through an antecedent (service quality) and a consequence (word of mouth) of residential satisfaction. Simple random sampling method was employed on 200 residents and multiple linear regressions were carried out. The result shows that 85% of the variance in overall customer satisfaction is accounted for by service quality. From the above findings it is clear that service quality positively influences customer satisfaction.
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