ENTREPRENEURIAL COMPETENCE OF A SPECIALIST IN PHYSICAL EDUCATION AND SPORTS

Physical Education and Sports under the influence of socio-economic, demographic and political transformations are undergoing profound quantitative, structural and qualitative changes. There is a formation of a specific market, covering three main areas: sporting goods; sports spectacles; physical culture and sports services. In this regard, there is a need to clarify the essence of entrepreneurial competence of specialists in physical culture and sports. The purpose of the article is to substantiate the content characteristics of entrepreneurial competence of specialists in physical culture and sports, taking into account the specifics of physical culture and sports.