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DIGITAL FUNCTIONALITY OF COMPLEMENTATION OF BUSINESS PROCESSES OF THE HOTEL INDUSTRY

Journal: Herald of Kyiv National University of Trade and Economics (Vol.140, No. 6)

Publication Date:

Authors : ;

Page : 99-111

Keywords : hotel industry enterprise; hotel business; digitalization; complemen­tation; business processes; CRM-systems;

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Abstract

It has been determined that intensive digitalization of service processes is a condition for the effective functioning of the hotel industry under the influence of the COVID-19 pan­demic. One of its important directions, namely the use of a process approach to management, has been specified. The article proves that the improvement of business processes on the basis of their complementation and defining its digital functionality will enable to improve the quantitative and qualitative performance, will help to increase competitiveness and to maintain market share.

Last modified: 2021-12-28 18:55:53