The Influence of Platformization on the Transformation of Socio-Economic Relations: a Competitive Component

The rapid distribution of the platform model of business in the decisive extent is the result of the use of competitive advantages that receive information (digital) platforms (IP) due to resistance in its activities on information and communication technologies. Research of sources of their occurrence acquires special relevance. Methodological database includes tools of dialectical, historical and genetic, structural, complementary qualitative analysis. New areas of competitive relations are determined as a result of the spread of IP. These include competition between traditional hierarchical and horizontal network structures, molded IP; competition between global platforms - system integrators that create software tools form the information base and virtual space for the interaction of other IPs; competition between IP operating in one market; competition between the organizers and clients of the IP for the best conditions for redistribution of added value; competition between IP customers. The changes that occur in cross-sectoral, international and regional competition are revealed. Innovative instruments for obtaining the IP competitive advantages are presented. Among them: the use of the benefits of the virtual nature of the leading factor of production (data), on the basis of which IP functions; changing the structure of the cost of entering the market; formation of multilateral markets; use of network effects; taking into account the effects of multichoming, associated with the possibility of simultaneous entry into the ecosystem of several IPs; use of multiproduct and cross-sector effects.