USE OF MODERN METHODS OF MOTIVATION OF PERSONNEL AT ENTERPRISE

Motivation of staff occupies a significant place in the modern world, because it is the main element that ensures the optimal functioning of the enterprise. Motivation is the main factor influencing the efficiency and productivity of the company, the results of profits and the level of competitiveness. Due to the proper level of motivation, there is a maximum return from staff, which helps to increase the overall performance of the enterprise. Today, the problem of staff motivation is the lack of implementation of new methods of motivation in Ukrainian enterprises. The aim of the article is to determine the theoretical aspects of the latest methods of motivation and study their impact on the staff of the enterprise in modern conditions. The article considers the main motivating factors of enterprises in the modern environment, their impact on staff and the enterprise as a whole. It is determined what leads to the presence of the appropriate level of staff motivation and its absence. The latest types of motivation such as gamification and biohacking are presented and analyzed how they affect the efficiency of staff on the example of world-famous companies. It is determined that gamification can be used both for employees performing work in the office and for workers in warehouses, the main thing is to determine how you can use this type. Biohacking is also suitable for both employees and workers, as health care is very important for staff. It is defined how horizontal rotation can motivate employees and it was found that at the time of quarantine restrictions one of the best methods of motivation is a flexible work schedule that ensures an adequate level of work of enterprises without employees or on duty. It is also established how manipulations can motivate employees and what are the consequences of this type of motivation. It is proved that the use of new types of motivation can intensify the work of the enterprise by increasing the personal interest of employees.