DIGITALIZATION: INTERCONNECTION WITH THE SCIENTIFIC AND RESEARCH SPHERE - ONE OF THE MAIN STRATEGIC DIRECTIONS OF QUALITY MANAGEMENT BY AGRICULTURAL LAND USERS

This paper aims at a quantitative and qualitative study of the advantages of digitalization for quality management by agricultural land users in view of the directions of modernization considering the specifics (favorability) of the conditions for agriculture. Originality and novelty of this research consists in its providing precise quantitative data on digitalization and analyzing its influence on agricultural products' quality with application of the mathematical tools. Detailed data on digitalization of agriculture and the components of quality of food products are used, which ensures the most precise, correct, and informative data. Also, differences between countries with unfavorable farming conditions and countries with favorable farming conditions are taken into account. This allows obtaining the fullest conclusions and compiling practice-oriented recommendations. It is proved that favorable conditions of the environment (positive influence of the natural and climate factors) reduce the value and need for digitalization. It is of the largest interest for countries with unfavorable conditions for farming and countries that have a deficit of food products - digitalization open for this countries a possibility of development of their own highly-efficient agricultural production.