The Effect of Functional Value and Epistemic Value on Tourist Satisfaction of Lake TobaJournal: International Journal of Science and Research (IJSR) (Vol.10, No. 9)
Publication Date: 2021-09-05
Authors : Megasari Gusandra Saragih; Elfitra Desy Surya; Mesra B;
Page : 992-995
Keywords : Functional Value; Epistemic Value; Satisfaction;
The study was studied to determine the effect of functional value and epistemic value on tourist satisfaction of the super priority tourist attraction of Lake Toba. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the COVID - 19 pandemic. Where the amount of samples is 100 tourists who have visited Lake Toba, with a non-probability sampling technique with a purposive sampling approach. Multiple linear regression became the model of this research using SPSS 24.0 analysis tool. The results of the study found that functional value and epistemic value had a major effect on tourist satisfaction within the super priority tourism of Lake Toba.
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